Data must be collected the same to be valid. If results from 1 message is gathered 30 minutes after sent and the other the next day, it is not an equal analysis of results.
Being able to schedule the report at a specific interval after it’s sent removed that variable.
-urgent messages, run report 30 mins after sent.
-news recap- run report 4 days after sent
Similar to scheduling a send, schedule a result so the snapshot is at same user defined interval each time